UX overhaul
Period-sales revenue views, category-profit breakdowns and review-rate panels — designed with real analysts.
3xFaster report rendering
40kUsers on the new dashboard
8 wksResearch through rollout
The challenge
Reports nobody trusted
Stale overnight numbers meant teams exported data to spreadsheets instead — the dashboard had become decoration. The brief: real-time data, readable at a glance, without retraining 40,000 people.
The approach
Same mental model, new engine
I kept the layout users knew, then replaced everything underneath: streaming charts, saved views, and a period-sales plus category-profit structure designed with the analysts who live in it daily.
Project gallery
Deliverables & outcome
Frontend rebuild
Virtualized tables, cached queries and accessible chart components that stay fast at full data volume.
Rollout kit
Feature-flagged launch, in-app guides and team training so adoption needed no mandates.
Result
Reporting 3x faster — and trusted again
Spreadsheet exports dropped 70% in two months. Support calls about "wrong numbers" effectively disappeared.
Related work
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