Unified data feed
All major platforms normalized into one pipeline with daily reconciliation and anomaly flags.
6hSaved per marketer each week
5 → 1Tools replaced by one view
5 wksPrototype to team rollout
The challenge
Metrics everywhere, insight nowhere
Each channel lived in its own tool, numbers disagreed, and the Monday meeting ran on gut feel. The brief: one trustworthy view connecting social activity to leads and checkout.
The approach
One pipeline, one truth
I unified the platform APIs into a single feed, designed engagement views around content decisions — what to repeat, what to kill — and tied every chart back to lead generation and checkout.
Project gallery
Deliverables & outcome
Decision dashboard
Engagement, reach and conversion views built around the Monday question: what do we post next?
Alerts & reports
Weekly auto-summaries and spike alerts so wins get repeated while they're still warm.
Result
6 hours a week saved per marketer
With one live dashboard instead of scattered spreadsheets, each marketer gets 6 hours a week back — and content decisions finally run on shared data.
Related work
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Know your numbers.
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