Strategy & sitemap
Audience interviews, content inventory and a sitemap built around the two actions that matter: view proof, make contact.
2xCommission enquiries in 8 weeks
0.9sMedian page load after rebuild
4 wksFrom kickoff to launch
The challenge
Great work, invisible online
Ivy Marlow, an illustrator, had a decade of client work scattered across PDFs, DMs and an outdated template site. Prospects couldn't see the quality, and the contact form took five fields to say hello. The brief: one site that proves expertise in under ten seconds and turns visits into calls.
The approach
Proof first, decoration last
I led with outcomes — metrics, client logos and before/after shots above the fold — then built a case-study template the founder can extend without a developer. A two-field contact form and a downloadable PDF profile removed every shred of friction.
Project gallery
Deliverables & outcome
Design & build
Custom homepage, reusable case-study template, about and contact pages — accessible, responsive and under a second to load.
Launch kit
SEO basics, analytics, a PDF profile export and a recorded handover so new work can be published in minutes.
Result
2x commission enquiries in 8 weeks
With proof above the fold and a two-field form, the same traffic now converts — and Ivy publishes new case studies without touching code.
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